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9 Best WordPress Redirect Plugins (Compared)

9 Best WordPress Redirect Plugins (Compared)

Are you looking for the best WordPress redirect plugins?

As your WordPress website grows, you may need to redirect users from one post to another. You may also need to set redirects if you delete a post or page.

In this article, we’ll share our top picks of the best WordPress redirect plugins with their pros and cons.

What Are Redirects in WordPress?

Redirects allow you to send users to a different URL than the one they clicked on.

Usually, when you delete a post or page in WordPress or change its URL, then the old URL would start showing a 404 error page.

Search engines wouldn’t be able to find it, and you would miss out on the traffic and SEO rankings you were getting for that page.

Redirects allow you to fix that by sending users to new or similar content on your website. This helps you preserve SEO while offering a better experience for your users.

You may also need redirects if you move a WordPress website to a new domain name.

Why Set up Redirects in WordPress?

Redirects guide visitors from old, broken, or changed articles to new and relevant ones. Following are some of the reasons that make redirects important.

1. Preserving Your SEO Juice

Search engines cannot find a page if it’s deleted or moved to a different URL. Redirects tell them, “Hey, the content is in this new place now!” That helps preserve your WordPress SEO and traffic.

2. Enhancing User Experience:

Imagine clicking a link and landing on a 404 error page. This can be really frustrating for users. Redirects let you prevent this by ensuring that your users can always find what they are looking for.

3. Managing Affiliate Links

Many websites make money online by recommending products to their users. They earn a commission when users buy a product by clicking one of their links. Redirect plugins allow you to use your own short URLs or branded links for these URLs. They also allow you to redirect users to the right product properly.

4. Preserving Social Media Shares:

Have you ever shared a post on social media and later changed its URL? Redirects ensure that when someone clicks the shared link, they land on the updated page, not an error. This maintains your social media presence and prevents potential visitors from bouncing away due to broken links.

Basically, it is like keeping a map updated. It ensures both search engines and visitors can navigate your website effortlessly.

What Are Different Types of Redirects?

There are different types of redirects that you can set up, but they all mean something different for search engines.

Your WordPress website sends an appropriate header code when a page is requested.

This code (usually invisible to human users) lets search engines and browsers know what kind of redirect it is.

The common types of redirects used by WordPress websites are 301 Redirects (Permanent Redirects), 302 Redirects (Temporary Redirects), and 304 Redirects (Cached Not-Modified Redirects).

Luckily, there are excellent WordPress plugins available that make setting all of these up super easy for you.

Now, let’s look at the best redirect plugins for WordPress that you can use.

1. All in One SEO for WordPress

The AIOSEO website

All in One SEO for WordPress is the best WordPress SEO plugin on the market. It allows you to easily set up redirects on your website without losing SEO or breaking your site.

It comes with a powerful Redirection Manager tool, which helps you find 404 errors on your website, track broken links, and quickly set up 301 redirects.

All in One SEO offers the easiest way to set up redirects. Enter the outdated URL in the Source, and next to it, add the new URL under Target.

Adding a new redirect in WordPress using All in One SEO

The plugin also allows you to set up full site redirects, which is invaluable when moving your site to a new domain, merging websites, or moving subdomain to the main domain.

All in One SEO enables you to use fast server redirects, track and monitor redirects, and you can even set up automatic redirects.

Using multiple domains to promote your website? All in One SEO’s Site Alias feature allows you to effortlessly redirect users from your Alias domain to the correct URL on your root domain name.

Plus, you get all the benefits of using All in One SEO. It is the most comprehensive WordPress SEO toolkit on the market, allowing you to easily improve your site’s SEO without breaking the bank.

Pricing: Redirection Manager is included in the PRO plan of All in One SEO, which is $174.65/year. This license includes ten sites and access to priority support.

2. SeedProd


SeedProd is the best WordPress page builder on the market, allowing you to create beautiful pages for your WordPress website quickly.

It does not offer many redirection features. However, it does allow you to create beautiful 404 pages for your website.

You see, normally 400 error pages in WordPress are quite plain and not very helpful to the users.

With SeedProd’s drag-and-drop page builder, you can create a custom 404-page design and make it more useful.

Create 404 page using SeedProd

For instance, you can include your popular articles, promote top-selling products, include a contact form, or ask users to sign up for your newsletter.

Pricing: Starting from $39.50/year. There is also a free version of SeedProd that you can try.

Pretty Links

Pretty Links is one of the best affiliate link manager plugins for WordPress. It allows you to redirect users to the affiliate products and landing pages easily.

Typically, you can add an affiliate link to your WordPress posts and pages like you would normally do. However, what happens when a website changes the URL of a product you are recommending? You’ll have to edit all those pages to replace that URL manually.

Adding an affiliate link like that also passes some of your SEO reputation to the linked website.

Pretty Links helps you solve this by allowing you to redirect users properly. It also allows you to use your own branded links (cloaked links).

Adding a new link

You can choose the redirection type and sort your links categories and tags.

Use a link more frequently, Pretty Links allows you to set up automatic link insertion for specific keywords.

Pricing: Starting from $99.60 /year.

4. ThirstyAffiliates


ThirstyAffiliates is one of the best affiliate marketing tool on the market. It is an affiliate link manager for WordPress websites.

It allows you to cloak your affiliate links using your branded URLs. You can set up proper redirects with the right redirection code for your affiliate links.


ThirstyAffiliates also allows you to easily manage all your links under one dashboard. You can sort them into categories and tags, and use automatic insertion for your most used links.

The plugin also monitors link health and will track your links for 404 errors. If you add Amazon links to your site, then ThirstyAffiliate also allows you to automatically uncloak those links to comply with the Amazon polices.

Both ThirstyAffiliates and Pretty Links are equally great affiliate plugins with minor differences. To learn more, see our comparison of Pretty Links vs. ThirstyAffiliates.

Pricing: Starting from $99.60 /year.

5. Redirection


Redirection is a popular WordPress redirection plugin that allows you to set up redirects for your website easily.

Adding a new redirect in the Redirection plugin is quite simple. You just need to add the Source (old URL) and Target (New URL).

Redirection adding redirect

Optionally, you can choose the redirection type, group different links, and track 404 errors.

It also keeps a log of all links redirected on your website. You can see which links are redirected more often than others.

Redirection can also be used to relocate a site to the new domain name, using domain aliases, and more.

Pricing: Free

6. Simple 301 Redirects

Simple 301 Redirects

As the name suggests, Simple 301 Redirects is an easy-to-use WordPress redirects plugin.

The plugin only allows you to set 301 redirects. It has a much simpler interface where you add the source and target URL.

Adding a redirect using Simple 301 Redirects

Optionally, you can use the wild cards to match URLs using Regex. The plugin also allows you to update URLs and import/export redirect rules.

Pricing: Free

7. Rank Math


Rank Math is a WordPress SEO plugin that comes with a Redirection component.

It allows you to set up redirects on your WordPress website easily. You can choose a redirection code, organize your redirects in categories, and even import/export your redirects.

Adding redirects using RankMath

Redirect manager in RankMath also lets you track 404 errors on your WordPress website. However, you will need to add redirects for those errors manually.

The plugin also allows you to schedule redirects and bulk edit them.

Pricing: Starts at 69.00/year

8. 404 to 301

404 to 301

404 to 301 is a simpler redirect plugin for WordPress. It allows you to redirect from 404 error to any page on your WordPress website.

This means that when users click on a broken or outdated link, they will be redirected to a page that you choose instead of the 404 error page.

This approach is not recommended in most cases. As all your users will be redirected to the same page, which may not be what your users were expecting.

However, it could be used as a temporary solution if you are seeing many 404 errors and need time to set up redirects using a different redirect plugin.

Pricing: Free

9. 301 Redirects

301 Redirects

301 Redirects is another simple yet powerful WordPress redirect manager plugin.

The plugin comes with a simple interface to add your redirects. You can easily add your redirects and choose the redirection type.

Adding redirect using 301 Redirects

Apart from adding redirects, the plugin also tracks and logs 404 errors on your WordPress website. You can then manually set up redirects for those 404 pages if needed.

Pricing: The base plugin is available for free. Paid plans start at $49/year.

Which is The Best Redirect Plugin for WordPress?

All in One SEO for WordPress is the best redirect plugin for WordPress. The Redirection Manager in All in One SEO is the most comprehensive among all other redirect plugins.

It is super easy to use for beginner-level users and powerful enough for advanced users. Whether you want to set up full site migration or fix broken links, All in One SEO for WordPress makes redirects simple.

It allows you to switch between WordPress rewrites and server-based redirects. The server-based redirects are faster and good for WordPress performance and speed.

We hope this article helped you compare best WordPress redirect plugins. You may also want to see our pick of the best internal linking plugins for WordPress or see the best content optimization tools for WordPress.

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